Sustainable fashion is often seen as less stylish and inaccessible. However, that couldn’t be further from the truth. In an ideal world, all fashion would be made using a circular business model. Currently, most fashion businesses follow a linear model, in which clothing is made using water and oil, cutting into finite resources, only for the garment to end up in a landfill. It is estimated that 92 million tonnes of garments end up in landfill every year. It takes on average 1,000 years for synthetic clothing to fully decompose.  These demonstrate the urgency of a new business model.  Sustainable fashion is not the healthier alternative to fast fashion; it is the answer to systemic change. It demands a shift from the linear model of manufacture, use, and waste to a more circular approach, which involves regenerated fabrics, upcycling, or reselling.

Aventura Swimwear uses Econyl, a regenerated form of nylon made from recycled fishing nets, carpets and tyres that would otherwise fill landfills and pollute our oceans. Aventura Swimwear was founded from a deep love for our shores.  Founder and CEO Erik Leutar was inspired by his admiration for the ocean and his commitment to sustainability.  The brand’s story began in 2023, following two years of innovation and research into his product pipeline and customers, which has led to his first collection this year. His collection exudes luxury and contemporary styling for the modern woman, taking sharp necklines, sculpting fits and bright mono colours and bold designs. Aventura aims to radiate empowerment, elegance, and responsibility. 

Aventura designs are elevated and powerful. Asymmetric cut-outs and sleek designs are thoughtfully constructed with women’s fit concerns in mind. Sustainable fashion doesn’t have to be basic. Aventura designs for the fashion-forward consumer. Bright colours, double lining for support and adjustable straps ensure the perfect fit. Aventura is for the women who are style-conscious and want to leave our oceans better than how we found them.